Feeding with Confidence: How Thoughtful Breastfeeding Clothing Can Help Support New Mums
Share
Breastfeeding can be one of the most natural and rewarding experiences many mums share with their babies. Yet, it can also be one of the most challenging, especially when it comes to feeding outside the home. For many new mums, breastfeeding in public or on the go brings up concerns that go beyond simply finding a private spot. It’s often about feeling comfortable, calm and confident.
The early months of motherhood are filled with a whirlwind of emotions and constant learning. On top of caring for a newborn, many mums are also juggling older children, daily errands, social catch-ups, or even a return to work. Feeding sometimes needs to happen wherever and whenever required.
In this article, with the help of a lactation consultant, we explore some challenges on feeding outside the home, some tips to help when out in public and if breastfeeding clothing could help support you.
The Real Challenges of Breastfeeding in Public
Feeding at home is one thing. Feeding in a café, at the park, or at a playgroup while also potentially keeping an eye on a toddler is another. Many mums find themselves navigating:
- Feeling exposed or self-conscious when lifting or adjusting their clothes
- Fumbling with layers, especially when holding a baby or managing a nappy bag
- Balancing other children who may not be as patient during feeds
- Worrying about others’ reactions
These experiences can leave some mums feeling flustered, anxious, or hesitant to breastfeed outside the comfort of their home.
Babies don’t feed to a strict schedule, especially in the early months. Delaying a feed because you’re out and about can lead to fussiness and make latching more difficult. Feeding in public allows you to meet your baby’s needs in the moment, which is not only beneficial for your baby but helps maintain your breastfeeding rhythm too. Breastfeeding on cue - responding to your baby’s early hunger signs - is vital for both milk supply and your baby’s development.
In Aotearoa New Zealand, you have the legal right to breastfeed your baby anywhere you are legally allowed to be. This is protected under the Human Rights Act 1993, which prohibits discrimination based on breastfeeding. Whether you’re in a café, on public transport, or in a park, you’re well within your rights to feed your baby. Knowing this can help build confidence and reinforce that you’re doing nothing wrong - just caring for your child.
Even though breastfeeding in public is completely normal and legal, it’s okay if it doesn’t feel easy at first. Many parents worry about being stared at, judged, or simply feel exposed. These emotions are valid. Building confidence takes time, and what works for one parent might not work for another. Whether you choose to use a cover, find a quiet space, or feed freely, your comfort and your baby’s needs come first.
Tips for Feeding Confidently in Public
Here are a few gentle tips that can help ease the experience of breastfeeding on the go:
- Feed in comfortable environments first, places like mum groups, libraries, or cafés with other parents
- Use a wrap or light scarf if you want extra coverage
- Stay focused on your baby, they’re your priority, not other people’s opinions
- Talk to other mums, you’ll likely find that many have felt the same way at some point
Small steps can make a big difference when feeding in public. Practice at home in front of a mirror or with a friend to get used to different positions or using a carrier. Learn your baby’s early hunger cues so you can start feeding before they get distressed. It can help to scope out feeding-friendly spots ahead of time or sit somewhere you feel safe and relaxed. And don’t be afraid to lean on your support people - they can help advocate for your space and ease any discomfort.
Could Breastfeeding Clothing Help?
While breastfeeding is ultimately about the bond between you and your baby, what you wear can make a real difference in how confident and capable you feel.
Here’s how the right breastfeeding clothing can help:
· Discreet, Easy Access
Many standard tops or dresses require you to lift or shift fabric in ways that feel awkward and revealing. Breastfeeding-specific clothing often includes thoughtful features like front zips, hidden openings, or layered panels that can make feeding faster and far more discreet.
· Extra Coverage
Having extra coverage, especially around your chest and stomach, can help mums feel more secure when feeding in public. Whether it's a layered design or a clever zip, these details provide peace of mind and allow you to focus on your baby, not your outfit.
· Comfort While You Move
Soft, stretchy fabrics that accommodate your body’s changes are ideal during the fourth trimester and beyond. Whether you’re running errands or rocking a baby to sleep, comfort matters!
· More Confidence on the Go
Feeling good in your clothes isn’t just about appearance, it’s about feeling comfortable and confident. When your clothes help you feel good, you're more likely to get out and about without second-guessing yourself.
What you wear can make a huge difference to your breastfeeding experience, especially when out and about. Functional, purpose-designed breastfeeding clothing—like those made by MiRo & Co, can offer easy access, discretion, and style all in one. It’s not about covering up; it’s about making feeding feel smoother, more confident, and more you. Having clothing that supports you can be empowering, especially in those early outings.
What to Look for in Breastfeeding Clothing
If you’re building a practical wardrobe for your feeding journey, these features are worth considering:
- Hidden or front zippers that offer quick, discreet access or Flap Tops that offer a comfortable alternative without fumbling with zips.
- Breathable, stretchy fabrics that adapt to postpartum changes
- Everyday colours that you’d want to wear beyond the breastfeeding stage
- Easy-care materials for busy, messy days with little ones
When Breastfeeding Clothing Isn’t Essential
Every mum is different, and not everyone finds breastfeeding clothing necessary. Some mums are comfortable using layers, scarves, or stretchy basics. Others may not feel they need anything at all and others may choose to find a private spot or prefer to use a cover.
The key is finding what works for you. There’s no right or wrong - just what helps you feel supported and confident.
The Power of Feeling Comfortable
Being able to breastfeed comfortably in public isn’t just about convenience, it’s also about empowerment. When your clothes make feeding feel smoother and less stressful, you're more likely to feel confident going out, being active, and saying yes to social invitations or everyday errands.
And while clothes might seem like a small detail, they can play a big role in helping you feel like you again during a time when your body, identity, and routines are all shifting.
Every time you feed in public, whether discreetly or openly, you’re helping to normalise it for others. You’re part of changing the narrative and making it easier for the next parent. If you ever doubt yourself, remember: you are meeting your baby’s needs in the most loving, biologically normal way. And that is something to feel proud of.
Created by a Mum, for Mums
At MiRo & Co we offer practical, stylish breastfeeding clothing designed to support mums through every stage of their journey. Each piece is created with comfort, function, and real-life parenting in mind.
Flow and Flourish
Flow and Flourish is a New Zealand-based lactation consulting service offering evidence-based, compassionate support for every stage of your feeding journey. From breast to bottle to pump, we’re here to help you feed with confidence and care.
To learn more or book a consult, visit flowandflourish.co.nz
First published on Hey Māma 05.08.25